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Video production tips, media and messaging secrets & more

How to Use Video To Educate New Hires

I will admit that video production for EXTERNAL audiences makes up the highest percentage of our video production projects. But don't confuse the numbers with the importance of effective internal communications using video. While video story-telling for external...

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Getting Your On-Camera Interviews To Say The Right Things

The backdrop looks great. The lighting is near perfect. Audio is good. We are rolling! But wait, what is this? We have a bad interview. He is not speaking in complete thoughts. His energy is awful. None of this interview is usable. S***! Now what? The very best...

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Changing Behavior Through Video: The Key Ingredients

Videos intended to change behavior may be the toughest to produce. That's because you have to hit all of your marks along the video production process to reach your goals. To ultimately change behavior, you have to give the viewer a compelling and visual reason why....

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Video Marketing Without a Great Story? Waste of Time & Money.

Snake oil salesmen peddle video as if it is some sort of magical tonic. You have probably seen some of these video marketing statistics: Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital) One minute of video is worth 1.8...

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Lessons In News Interviews Gone Right: Setting The Right Tone

It's probably easier to tear apartĀ  interviews gone bad. As a media trainer, I've done plenty of that over the years. But did you catch the NBC News interview with Uber CEO Dara Khosrowshahi? At the time, it was an exclusive with the new CEO and he was facing several...

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Why Screaming “Fake News!” is a Horrible Media Strategy

"Fake News!' is all the rage. Everyone seems to be doing it, especially those caught in the media cross hairs with no where else to go. That was certainly the case for Rep. Claudia Tenney, Republican from New York. Following the horrific mass school shooting in...

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Chasing Jack Nicklaus: Arizona Video Production

Even at 78 years young, the greatest golfer to ever play the game is still a very busy guy. Jack Nicklaus, nicknamed the Golden Bear, still holds the record for most career major wins at 18 and is considered by most to be the sports biggest name. Frankly, that is why...

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Internal Corporate Video Does Not Have To Be Boring!

Just about every corporate communications team is using video in same shape or form. But how are you using video? Especially for internal communications, when it might be easier to record a company statement on an Iphone. After all, the video is for internal purposes...

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Expert Video Production Tips: Script First or Last?

Your company or business is ready for your next big video production and the question naturally comes up- do you need a script in-hand before you begin the shoot? Should you have everything scripted out before the first scene is recorded? Based on our experiences, the...

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Why HBO’s Vice News Could Be The Future of Local TV News

No anchors. No studio. Maybe you don't have HBO, or haven't taken the time to check out that channels news show. When and if you do, Vice News does not follow the typical news show format model at all. The show starts and ends in the field, with reporters tackling a...

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Top 3 Worst Trends in Video Production

We make it a habit to explore the good, the bad, and the ugly when it comes to video production and today we will focus on the ugly because we are seeing some really bad trends out there. Some of our picks might surprise you but we ask that you thoroughly read our...

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Top Three Mistakes When Pitching News Media

Twice over the past month I've spoken to business groups about the news media and both times we ended up with a large chunk of time focused on pitching stories-best practices, do's and don't, etc. Additionally, as a freelance TV journalist, my email gets bombarded...

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Video Production Arizona: The Tempe Police Story

The video production team at DMG is very proud of this special video we produced for the Tempe Police Department. This long time media training client recently came to us with a different project in mind. The department wanted to create a high end, fast-paced video...

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How Much Time Goes Into Creating a Professional Video?

Maybe you are in the market for a professional video? Or maybe your company uses more and more video and your marketing team is thinking about building an internal video department. Either way, before diving in, it's important for anyone to understand the man hours...

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Spotting Fake News: What’s in a Name?

Fake News is THE news of late. Our new President called some traditional news outlets "fake", and the topic of fake news is now dominating social media. How many times have you see someone post this- "I don't know what news is real and what news is fake anymore?" As a...

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Four Tips For Creating Successful Social Media Video

Social media video is no longer the exception but the rule. If you are not posting video, you are missing out on a huge opportunity to connect with an enormous audience through direct views and shares. As an example, a few months ago I used Facebook Live and posted a...

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How To Spot Fake News

Since the Presidential election wrapped up there has been a lot of attention on fake news and the impact on the race. As a media trainer, I should have known better but here is my disclaimer-I've been duped by fake news too. These trolls are very clever and use slick...

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Do You Need Media Training? Answer These Four Questions.

You or your team may need media training and you don't even know it. That's because today's definition and application of media training covers a much broader range than just communicating with the media. Let's address how we have helped our clients over the years....

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