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Video production tips, media and messaging secrets & more

Arizona Video Production In Volume, Without Breaking The Bank

These are exciting times to be in the video production world as we seem to learn of new cameras, drones, and other high tech video production gadgets on a weekly basis. While I will always stress that professional visual story-telling trumps everything else, these new...

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Media Training Is Not…

SPIN A lot of people assume this is what I do. But most audiences can see right through "spin". "Spin" at your own peril. Instead, we teach message creation and delivery tactics. There are two sides to every story and we empower our clients to be able to tell their...

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Under The Mega Media Microscope In Rio

"He's shadow boxing in front of Phelps! Chad le Clos won't stop staring at Phelps!" The media loves story-lines and that moment will last an eternity in Olympic history. Never mind that Phelps won another gold medal. The story will always be about how the South...

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Do These Three Things Before Going Live On Facebook

I'm sure you have seen the "live reports" within your news feed on Facebook by now. You too have the power to go "live" and Facebook has made it very easy. Simply go to your new post tab and you will see an option for "live". Title your post, click "live" and you are...

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Why the 2016 Presidential Election and Facebook Don’t Mix

Hillary is a crook! Trump is a fraud! Is your Facebook news feed screaming as loudly like mine? It is nearly impossible to take a quick glance without being bombarded with political posts, ads. likes, shares, you name it. While this environment is certainly not new,...

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Want a Successful Video Campaign? Follow These Rules.

Video production may seem like a no-brainer, especially considering that YouTube videos get approximately 4 billion views every single day. You might be wondering what the secret is, or why 13-year-old kids are having wild success on the Internet, but truthfully most...

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Digital Media Training That Works!

Do you have what it takes to make truly compelling digital media? Are you looking to create a video production for your company but don't know where to start? Are you simply seeking general communication improvement? The Internet is changing all the time. Old media,...

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Three Media Training Tips You Should Use in Your Social Media

The differences between traditional and social media are fairly clear but there are many similarities too. Whether via mainstream media or social media, people and businesses alike are competing for attention through text, graphics, video, and links. A twenty five...

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Love or Hate Trump, you can thank (or blame) the Media

He has dominated the headlines since announcing he would be running for President, but what we didn't know was just how much qualified media attention Donald Trump has received, until now. According to a New York Times study, Trump has earned nearly $2 billion worth...

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How Often Should Your Business Video Be Updated?

A client recently asked me about the anticipated shelf life of a recently completed Phoenix video production for an area business. That question spurred the idea for this blog and the topic, how often should you update company marketing videos? It really is a great...

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Media Training in a New News Media World

Is the news media dying? I've been asked that question in two of my most recent media training workshops and I can't blame the trainee for asking for asking the question. On the surface, it sure doesn't look good. Shrinking budgets and ad revenue, abysmal ratings at a...

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3 Essential Tips to A Better Video Production

If you look at the most successful businesses in the country, they all have one crucial thing in common: effective communication. Whether it be through crafty marketing techniques or employing professional video storytellers, all of these successful companies...

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The Top 3 Most Over-looked Steps in Video Production

When meeting with potential new clients, we always ask the decision maker about prior experiences with video production companies and what went well and what didn't. During our past three meetings, we've heard some consistencies worth sharing which align with our...

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Media Training Tip: Get Rid Of Your Hanging (Word) Chad

It's an election year so why not drag out an analogy from one of the most intense Presidential election years ever:  In 2000, the race for the White House between  George W. Bush and Al Gore came down to one state-Florida. The race was so close that election officials...

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Snow Bowl, El Nino, and a GoPro!

We usually post work related blogs and tidbits related to media training and video production work that we perform at the Dubek Media Group. But why not have a little fun every now and then? We went skiing for the first time this season and of course our timing could...

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What Does It Take to Make Your Video Marketing Go Viral?

In the age of viral video, breaking into video marketing for your business may seem like an impossibility. After all, you might think, YouTube has more than one billion users, and 100 million people worldwide admit to watching online video each day. How can a small or...

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