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Video production tips, media and messaging secrets & more

The Top 3 Most Over-looked Steps in Video Production

When meeting with potential new clients, we always ask the decision maker about prior experiences with video production companies and what went well and what didn't. During our past three meetings, we've heard some consistencies worth sharing which align with our...

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Media Training Tip: Get Rid Of Your Hanging (Word) Chad

It's an election year so why not drag out an analogy from one of the most intense Presidential election years ever:  In 2000, the race for the White House between  George W. Bush and Al Gore came down to one state-Florida. The race was so close that election officials...

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Snow Bowl, El Nino, and a GoPro!

We usually post work related blogs and tidbits related to media training and video production work that we perform at the Dubek Media Group. But why not have a little fun every now and then? We went skiing for the first time this season and of course our timing could...

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What Does It Take to Make Your Video Marketing Go Viral?

In the age of viral video, breaking into video marketing for your business may seem like an impossibility. After all, you might think, YouTube has more than one billion users, and 100 million people worldwide admit to watching online video each day. How can a small or...

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Global Solutions To Fuel And Food From Algae?

It's always fun and interesting to learn from our new media training clients and Heliae is no exception. The Gilbert, Arizona based company has only been around for a few years but is making big strides when it comes to algae based research and development. In fact,...

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Top Three Online Video Mistakes

Between my TV news background and my work in private sector video production, I've seen enough video over the past twenty five years to know the difference between an effective visual story and one that falls flat. But it wasn't until just recently that I truly...

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4 Can’t-Miss Tips for Corporate Video Production

A picture may be worth a thousand words, as the saying goes, but few things on the internet have as much of an impact as video content. According to Dr. James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words, or roughly 3,600...

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Do you Need 4K Video?

Apple's latest version of the I-Phone, the I-Phone 6s, is capable of shooting 4k video. What is 4K video? And do you need it for your next Arizona video production?? In simple terms, 4k video refers to the video resolution. "Full 1080 high definition" is today's...

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2015 Republican Presidential Debate: How Did They Perform?

October 2015 Republican Debate Scorecard   Grades Marco Rubio Grade: A Rubio woke up to a scathing newspaper editorial asking him to step down from his senate seat but opened strong.  He called the editorial "media bias" and received loud applause when he said...

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The Viewfinder: The Media’s Way Of Coping With Tragedy

A four year old Albuquerque girl was shot and killed during a recent road rage shooting and it didn't take long for the local story to become national. In fact, yours truly was assigned the brutal task of talking to the family, to see if they were interested in doing...

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2015 Democratic Debate Scorecard

October 2015 Democratic Debate Scorecard Grades Hillary Clinton Grade: A Former first lady, Senator, and Secretary of State. Love or hate her, her opener resonated and received applause. Handled questions on flip flopping well. Said it's "time for country to stand up...

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Media Training: Jeb Bush And The Bridge

Some times media training practices requires thorough explanation. Other times it's best to show you how it's done. This blog will focus more on the "show" than the "tell". 2016 Presidential candidate Jeb Bush was on NBC's Today Show and like most political news...

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Why You Can Benefit from Media Training

Since 2008, I have conducted a lot of Phoenix media training and have traveled throughout Arizona and beyond. Along the way I have trained three Arizona gubernatorial candidates and a host of other high profile elected officials. I've trained federal, state, and local...

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Late Night with Stephen Colbert breaking new media ground

I have now entered into a committed relationship with Stephen Colbert. Yes, the new host of Late Night has reached the pinnacle of his career. By taking over for David Letterman,  and taking a unique approach to late night TV, Colbert has scored a coveted spot within...

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Media training: “Gotcha questions”: Take Responsibility

"Gotcha" questions are back! Remember the infamous Sarah Palin/Katie Couric interview? Palin struggled when Couric asked the former V.P. candidate to name the last newspaper she read. The interview later became an SNL skit when she was asked about Russian foreign...

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TV Journalist Deaths and WDBJ Shatter Media Stereotypes

I watched WDBJ General Manager Jeff Marks conduct interviews throughout the day after the news broke that Alison Parker and Adam Ward had been shot and killed during a morning live shot for their news station. With poise and dignity, Marks faced the worst of days and...

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