Jul 25, 2018 | Blog, Video Production
Videos intended to change behavior may be the toughest to produce. That’s because you have to hit all of your marks along the video production process to reach your goals. To ultimately change behavior, you have to give the viewer a compelling and visual reason...
Jun 7, 2018 | Blog, Video Production
Snake oil salesmen peddle video as if it is some sort of magical tonic. You have probably seen some of these video marketing statistics: Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital) One minute of video is worth 1.8...
May 7, 2018 | Blog, Media Training, Media Training Tips
It’s probably easier to tear apart interviews gone bad. As a media trainer, I’ve done plenty of that over the years. But did you catch the NBC News interview with Uber CEO Dara Khosrowshahi? At the time, it was an exclusive with the new CEO and he was...
Mar 26, 2018 | Blog, Video Production
He’s baaack. Scottsdale is definitely on Jack’s radar as the PGA legend has made Arizona a regular stop of late, consulting for the Scottsdale Desert Mountain Golf Community. The all-time leader in PGA major wins is a Florida resident but may want to...
Mar 6, 2018 | Blog, Media Training, Media Training Tips
“Fake News!’ is all the rage. Everyone seems to be doing it, especially those caught in the media cross hairs with no where else to go. That was certainly the case for Rep. Claudia Tenney, Republican from New York. Following the horrific mass school...
Feb 8, 2018 | Blog, Video Production
Even at 78 years young, the greatest golfer to ever play the game is still a very busy guy. Jack Nicklaus, nicknamed the Golden Bear, still holds the record for most career major wins at 18 and is considered by most to be the sports biggest name. Frankly, that is why...
