Feb 6, 2019 | Blog, Media Training, Media Training Tips
Of all the questions I get as a media trainer, tips for dealing with bad or negative media attention is in the top three. In this hyper-aware media and social media world, just about any company or organization should be prepared to deal with negative attention, as...
Jan 3, 2019 | Blog, Video Production
Using video to help tell your unique business story is no longer an add-on marketing option. It is a consumer expectation. This marketing lesson recently driven home by one of our ad agency clients over coffee who described the upcoming new year for them as “the...
Nov 1, 2018 | Blog, Video Production
I will admit that video production for EXTERNAL audiences makes up the highest percentage of our video production projects. But don’t confuse the numbers with the importance of effective internal communications using video. While video story-telling for external...
Sep 24, 2018 | Blog, Media Training, Media Training Tips, Video Production
The backdrop looks great. The lighting is near perfect. Audio is good. We are rolling! But wait, what is this? We have a bad interview. He is not speaking in complete thoughts. His energy is awful. None of this interview is usable. S***! Now what? The very best...
Jul 25, 2018 | Blog, Video Production
Videos intended to change behavior may be the toughest to produce. That’s because you have to hit all of your marks along the video production process to reach your goals. To ultimately change behavior, you have to give the viewer a compelling and visual reason...
Jun 7, 2018 | Blog, Video Production
Snake oil salesmen peddle video as if it is some sort of magical tonic. You have probably seen some of these video marketing statistics: Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital) One minute of video is worth 1.8...
