Nov 1, 2018 | Blog, Video Production
I will admit that video production for EXTERNAL audiences makes up the highest percentage of our video production projects. But don’t confuse the numbers with the importance of effective internal communications using video. While video story-telling for external...
Sep 24, 2018 | Blog, Media Training, Media Training Tips, Video Production
The backdrop looks great. The lighting is near perfect. Audio is good. We are rolling! But wait, what is this? We have a bad interview. He is not speaking in complete thoughts. His energy is awful. None of this interview is usable. S***! Now what? The very best...
Jul 25, 2018 | Blog, Video Production
Videos intended to change behavior may be the toughest to produce. That’s because you have to hit all of your marks along the video production process to reach your goals. To ultimately change behavior, you have to give the viewer a compelling and visual reason...
Jun 7, 2018 | Blog, Video Production
Snake oil salesmen peddle video as if it is some sort of magical tonic. You have probably seen some of these video marketing statistics: Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital) One minute of video is worth 1.8...
Mar 26, 2018 | Blog, Video Production
He’s baaack. Scottsdale is definitely on Jack’s radar as the PGA legend has made Arizona a regular stop of late, consulting for the Scottsdale Desert Mountain Golf Community. The all-time leader in PGA major wins is a Florida resident but may want to...
Feb 8, 2018 | Blog, Video Production
Even at 78 years young, the greatest golfer to ever play the game is still a very busy guy. Jack Nicklaus, nicknamed the Golden Bear, still holds the record for most career major wins at 18 and is considered by most to be the sports biggest name. Frankly, that is why...
