Nov 1, 2018 | Blog, Video Production
I will admit that video production for EXTERNAL audiences makes up the highest percentage of our video production projects. But don’t confuse the numbers with the importance of effective internal communications using video. While video story-telling for external...
Jul 25, 2018 | Blog, Video Production
Videos intended to change behavior may be the toughest to produce. That’s because you have to hit all of your marks along the video production process to reach your goals. To ultimately change behavior, you have to give the viewer a compelling and visual reason...
Jun 7, 2018 | Blog, Video Production
Snake oil salesmen peddle video as if it is some sort of magical tonic. You have probably seen some of these video marketing statistics: Before reading any text, 60% of site visitors will watch a video if available. (Diode Digital) One minute of video is worth 1.8...
Jan 24, 2018 | Blog, Media Training, Newsletter, Video Production
Back in 2008 we launched AZ Freelance TV, with the idea that we could take our local TV news skills and apply what we know to network news and develop a brand new business while working for ourselves. We are pleased to report it worked! We started working for TV...
Nov 16, 2017 | Blog, Video Production
Your company or business is ready for your next big video production and the question naturally comes up- do you need a script in-hand before you begin the shoot? Should you have everything scripted out before the first scene is recorded? Based on our experiences, the...