This year, more than one billion people will watch YouTube videos. And many of the most popular videos on YouTube are being produced by young bloggers and social media influencers. Sometimes these are very young adults who are broadcasting makeup tutorials or just filming themselves playing video games. This new generation of DIY broadcasters makes it look so easy, as if anyone with a webcam or smartphone can become a viral video star. So how do these kids get 10 million views using nothing but a laptop? Here’s the truth — they don’t…

Peek behind the digital curtain, and things get a bit more complicated. We promise that behind-the-scenes, those teenage video bloggers are using enhanced lighting, professional cameras, microphones, and expensive video-editing software. In fact, a lot of work goes into making it seem like they’re just sitting in their bedroom in front of a webcam. In reality, they have an expensive DSLR camera and lighting equipment just off-screen.

Already, YouTube’s mobile version alone reaches more of the 18-34 set than any cable network. In June 2013, ComScore reported that video ads had passed 20 billion impressions, and in 2016 online video will continue to dominate new and old media alike. If you think you can compete in this ruthless new world with nothing but a webcam or iPhone camera, you’re already in trouble. Because there’s a saying among digitally savvy young people — the Internet never forgets.

Remember: there’s no “Take Back” button on the Internet; anything you publish online today will follow you forever. That means amateurish, low-quality video could haunt you for years to come.

The Best Video Production Phoenix Has To Offer…

While you can’t make professional quality video without the right tools and equipment, you don’t have to go to film school to get started. We provide the video production Phoenix businesses depend on. Our video production team has provided video production and media training to politicians, corporations, and even celebrities looking to understand the new media landscape. We can teach you exactly what you need to produce high-quality videos for the YouTube generation.

Here’s the problem — the difference between professional quality video and cheap-looking amateur productions is razor thin. Even if you don’t consider yourself digitally savvy, you’ve likely grown up watching Hollywood films and studio television. A video either meets a certain threshold of quality, or it doesn’t. It either looks and sounds and feels right, or it just doesn’t. There is no middle ground when it comes to video production.

If you want to pass that threshold and produce high-quality videos you need in the 21st century, then invest in using a professional. This new generation of DIY video bloggers does prove one thing — it has literally never been easier to make videos than it is today. The equipment has never been cheaper, and the knowledge has never been more accessible. No longer is the world of video production closed to anyone lacking a Hollywood budget or TV-quality sound stage. Every day, consumers watch 4 billion YouTube videos. If you want your video to be one of them, then you just need to learn how. The right way…

Have any questions about the video production Phoenix businesses depend on? Call us today!