How to get “that thing” for TV

Dec 10, 2013 | Blog, Media Training Tips

I spent 18 hours at Amazon on Cyber Monday covering the event for one of my TV network news clients. So many interesting products and so much to talk about for the news shows. On three separate occasions I was asked what it takes to get booked as a spokesperson on TV...

The beauty of brevity

Aug 19, 2013 | Blog

Three times in one week. I know because I counted. That’s three times in one week I witnessed working executives, who happen to be family and friends, curse at their phones and threaten to hurt(jokingly, of course) whomever sent them the “life-story”...

The mock press conference. An exercise in real world media reaction.

Mar 22, 2013 | Blog, Media Training Tips

Recently we had the opportunity to create a terrifying scenario; a nuclear power plant meltdown and radiation leak are subsequently impacting the local community and beyond. The mock exercise custom designed to create a stress test for a governmental agency whose job...

Top 3 ingredients to be an expert media source

Feb 15, 2013 | Blog

I recently provided media training to a group of international lawyers and we covered many of the basic Media 101 stuff I always cover with a new group. But as we moved through the process, one of the lawyers raised her hand and said, “this is all fine and good,...