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Why Screaming “Fake News!” is a Horrible Media Strategy

Mar 6, 2018 | Blog, Media Training, Media Training Tips

“Fake News!’ is all the rage. Everyone seems to be doing it, especially those caught in the media cross hairs with no where else to go. That was certainly the case for Rep. Claudia Tenney, Republican from New York. Following the horrific mass school...

Twitter has officially killed the MOS news interview

Mar 10, 2015 | Blog, Media Training Tips

M-O-S. In the news business this acronym means “man on the street” and for years these have been four of the dirtiest works in TV news. Man on the street interviews have been used for years as a means of getting opinions on various subjects from...

Your New Year’s Media Training “To Do” List

Jan 9, 2015 | Blog, Media Training Tips

The beginning of a new year is always a great time for mind, body, and work reflection. What did we accomplish and what can we do differently in 2015? It’s no different for communication professionals who work with the news media. It is a perfect time to analyze...

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