Get Rid of Virtual Rust!

Mar 17, 2021 | Blog, Media Training, Media Training Tips

Refresher Tips for the inevitable return to in-person messaging. A year! Maybe even more than a year for some of us. Virtual everything-meetings, presentations, media interviews, recorded zoom videos, internal and external virtual communications, the list goes on and...

Media Training Tip-Your best pitch in your pocket

Apr 9, 2014 | Blog, Media Training Tips

It is a rare find. Do you have it? Most don’t. Can you tell me about your business and why you are the best in your field? Oh, and I need it a couple of sentences, not paragraphs. If you can do it, I congratulate you. I always ask my media training participants...

Michael Bay Meltdown can get you too!

Jan 9, 2014 | Blog, Media Training Tips

It truly is painful to watch. But the real shocker is that it happened to a Hollywood power broker; a man who makes a handsome living communicating to the public through his films. If you haven’t see it, check out Director/Producer Michael Bay’s epic...

The beauty of brevity

Aug 19, 2013 | Blog

Three times in one week. I know because I counted. That’s three times in one week I witnessed working executives, who happen to be family and friends, curse at their phones and threaten to hurt(jokingly, of course) whomever sent them the “life-story”...

The mock press conference. An exercise in real world media reaction.

Mar 22, 2013 | Blog, Media Training Tips

Recently we had the opportunity to create a terrifying scenario; a nuclear power plant meltdown and radiation leak are subsequently impacting the local community and beyond. The mock exercise custom designed to create a stress test for a governmental agency whose job...