Apr 9, 2014 | Blog, Media Training Tips
It is a rare find. Do you have it? Most don’t. Can you tell me about your business and why you are the best in your field? Oh, and I need it a couple of sentences, not paragraphs. If you can do it, I congratulate you. I always ask my media training participants...
Apr 1, 2014 | Blog, Media Training Tips
No matter the client or the type of business, there are certain questions I get at my media training sessions with some level of consistency. At the top of that list, “when I answer a reporter’s question, how long should my answer be?” If you are...
Jan 9, 2014 | Blog, Media Training Tips
It truly is painful to watch. But the real shocker is that it happened to a Hollywood power broker; a man who makes a handsome living communicating to the public through his films. If you haven’t see it, check out Director/Producer Michael Bay’s epic...
Dec 10, 2013 | Blog, Media Training Tips
I spent 18 hours at Amazon on Cyber Monday covering the event for one of my TV network news clients. So many interesting products and so much to talk about for the news shows. On three separate occasions I was asked what it takes to get booked as a spokesperson on TV...
Sep 11, 2013 | Blog, Media Training Tips
The media knows the news-maker but does the news-maker know the media? Even more to the point, if on the receiving end of a microphone, do you know who is asking the questions? This media training lesson brought to light recently while I covered Arizona Senator John...
