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How to Become a Media “Go To” Expert

May 19, 2021 | Blog, Media Training, Media Training Tips

Just this week I was reminded of a very common question which I get asked frequently, usually during my media training sessions where the client is part of a unique professional organization. “How do I get the news media to use me as their “go to”...

Amplify Your Message with the Message Amplified App!

Jul 29, 2019 | Blog, Media Training, Media Training Tips

Perform better on-camera for news media and social media. Create and deliver better messages for presentations and speeches. We can help with our brand new app, Message Amplified. Our free new app for Apple and Android is loaded with tips and tutorials to help you be...

Media Training Tip: Get Rid Of Your Hanging (Word) Chad

Feb 9, 2016 | Blog, Media Training, Media Training Tips

It’s an election year so why not drag out an analogy from one of the most intense Presidential election years ever:  In 2000, the race for the White House between  George W. Bush and Al Gore came down to one state-Florida. The race was so close that election...

Media Training Tip: Perform for TV even if doing radio

Feb 18, 2015 | Blog, Media Training Tips

I recently worked with a client who was kicking some major butt during our mock TV interview sessions. While I was pleased by his performance, I was also confused. I listened to a recent radio interview he had done and while his performance was adequate, it...

Media training tip-how long should my response be?

Apr 1, 2014 | Blog, Media Training Tips

No matter the client or the type of business, there are certain questions I get at my media training sessions with some level of consistency. At the top of that list, “when I answer a reporter’s question, how long should my answer be?” If you are...

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