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For Best Messages, “Why” is so much better than “What”.

Jun 21, 2019 | Blog, Media Training, Media Training Tips

Do you find yourself getting off track during news or on-camera interviews? Or even worse, are you discovering that what you believed to be your best quotes were not used at all? While recently on assignment for NBC News. one of my interviewees was disappointed with...

Getting Your On-Camera Interviews To Say The Right Things

Sep 24, 2018 | Blog, Media Training, Media Training Tips, Video Production

The backdrop looks great. The lighting is near perfect. Audio is good. We are rolling! But wait, what is this? We have a bad interview. He is not speaking in complete thoughts. His energy is awful. None of this interview is usable. S***! Now what? The very best...

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