Do you have what it takes to make truly compelling digital media? Are you looking to create a video production for your company but don’t know where to start? Are you simply seeking general communication improvement? The Internet is changing all the time. Old media, such as newspapers, television, and radio, will always have their place, but working effectively in the digital age requires a completely different set of skills.
Whether you’re brand new to video marketing or are just looking to sharpen your skills, a digital media training workshop can help bring you up to speed on how to look, act, and sound your best online.Every day, there are more than 100 million users watching video content on the Internet. How can you be sure they’ll watch yours? Digital media training can include lessons and resources on important areas like these:
Understanding the Media
A strong grasp of digital literacy will help you reach your target audience and achieve your marketing campaign goals. Get to know not just how online advertising works, but how to reach your target demographic effectively. YouTube, for example — even in purely mobile forms — reaches more 18- to 49-year-olds than any American cable network today.
How to Speak in Sound Bites
When you put yourself out there on the web, people have a choice of whether to listen to what you have to say. They can exit a browser or simply turn off the sound. With videos especially, you only have about 10 to 15 seconds to get people to hear what you have to say. Give them a compelling reason to listen.
How to Dress for the Camera
If there’s one thing that hasn’t changed in the shift from television to digital content, it’s that looking the part makes a huge difference. Part of digital media training is learning how to present yourself through sheer appearance to give off the appropriate air of confidence and authority you need.
No matter your goals, a digital media training course can help improve your online presence and get you the results you deserve. It’s never too late to improve your image and continue to learn.