After a popular run five years ago there appears to be a new demand for white board animation videos in this new, COVID-19 world. What are white board animation videos? Here’s a recent one did for Arizona-based Valley Metro:
These animation-based videos were all the rage for a few simple reasons-highly visual, fun, easy to consume and different! But as more and more clients used these over time, their popularity waned and most went back to telling stories via traditional video production. Fast forward now to 2020 and COVID-19 and we are faced with many challenges in our story-telling world with safety a top concern including safe distancing, masking, concerns over airline travel, how to keep clients safe, crews safe, and the list goes on and on.
So when an agency client recently asked if we do white board animations, we were very happy to say, yes, we do! To date, we have two in the can and strong interest from several other clients. So why are these type of videos making a comeback?
We believe they fill a much needed void right now to tell a process story in a highly visual way, without the safety concerns of a traditional video team on-site. Think about it-we have the ability to digitally create all the visuals we need without leaving our home offices. Sounds perfect right now, right? Additionally, everyone we work with has a process which needs explanation. In this video, Valley Metro needed a creative way to explain to commuters how they will keep them safe and healthy on their buses and trains. Right now, we are also working with a large healthcare company, using white board animation, to help explain to employees the extra steps they are taking to keep everyone safe when they return to the workplace.
As one client recently told us, “this is so much better than power point!”
We agree. Stay safe out there.
Rich Dubek is a two-time Emmy award winning TV news reporter with more than twenty five years of news media experience at the local and network level. He is President of the Dubek Media Group, specializing in expert media training messaging, and on-air coaching, and full service video production. The Dubek Media Group is based in Tempe, Arizona.