If you look at the most successful businesses in the country, they all have one crucial thing in common: effective communication. Whether it be through crafty marketing techniques or employing professional video storytellers, all of these successful companies efficiently convey their message in both print and video on a consistent basis.

Video marketing is not an easy task, which is why you need some assistance with video production projects. Between dealing with technical aspects of production to writing a great script, there are multiple facets of video production projects that you may not have even considered. Whether a training video,  government video, marketing or web video,  video marketing is an essential part of any business, and you cannot afford to approach these tasks with a mediocre effort.

Before you ever hit “record” on your camera or phone, there are a few things you need to keep in mind to get the most out of your video. Here are three practical tips that will help you take your next video production project to the next level:

    • Body language matters. If you’re fidgeting or breaking eye contact throughout your video, potential customers will immediately link this nervous energy to the quality of your products and/or services. People observe 82% of the world through their eyes, 11% through their ears, and 7% through other senses. This means that it’s not just what you say, but how you say it, too.


    • Get to the point. It only takes about seven seconds to judge a person when first meeting them, and the first few moments of your video should be focused on keeping the attention of viewers. If it takes you several minutes to get to the core of your message, your video production project will be for naught, and no one will watch it in its entirety. You need to be able to get your message across in a variety different way, which can include telling stories, sharing personal revelations, or citing statistics.


    • Seek professional assistance. You may get lucky and find a “star” in your company that can appeal to viewers, but more often than not, you’ll need some professional help to get the most out of your video production project. An experienced boutique media company can help you through every step of your video, from script creation to filming, to ensure that your message is properly conveyed.

Your next video production project could make or break your business, so you need to make sure that it reflects your company is the best way possible. Keep these tips in mind and invest in a professional business video service to make your next video