In the digital age of 2016, businesses need to stay proactive with their marketing tactics. Consumers expect a comprehensive explanation of a company before doing business, and one of the best ways to explain your company, in your own words, is through a corporate video.
While making a corporate video may seem simple, this couldn’t be further from the truth. There are several layers to making a great business video, from using the right kind of language to marketing the end product. You need the help of an experienced boutique media company to deliver your message as well as possible, convincing potential customers that you are their best option.
You don’t have to be a Hollywood director to make a great corporate video, but you do need some help from the professionals. Here’s how an experienced media training company can help you make the ultimate corporate video:
- General communication improvement. You can deliver the most impassioned, earth-shattering 30 second message of all time, but consumers will not respond to it if your body language is poor. We observe 82% of the world through our eyes, 11% through our ears, and 7% through our other senses. This means that it’s not only what you say, but how you say it, too. Body language matters. A boutique media company not only professionally records your video, but also offers media coaching tips along the way. The end result? You perform better on-camera and your message gets heard.
- Dressing for TV. Whether your video only runs on your website or perhaps airs as a TV commercial, you need to dress to impress. Unfortunately, this is not as simple as putting on your best three-piece suit. Marketing is extremely complex, and even the width of your tie can play an important role in persuading or dissuading a potential client from obtaining your services. We will coach you to make sure you look the part.
- Corporate video marketing. Once your video is made, you need to make sure it reaches as many people as possible. Video ads reached nearly 54% of the total U.S. population an average of 121 times during the month, which is an incredible source of brand recognition. Most of these views were on You Tube, which garners a whopping 4 billion video views each and every day. You need the help of a professional to take advantage of this medium and reign supreme over your competition.
If your business needs a new look or message, or just a partial company lift, then please take into consideration the creation of a professional corporate video. Seek the help of a boutique media company to make sure your video is high-quality, concise, and reaches as many people as possible. We are always open to a discussion to learn more about your business and how the Dubek Media Group can best showcase you and your business.