Some times media training practices requires thorough explanation. Other times it’s best to show you how it’s done. This blog will focus more on the “show” than the “tell”.

2016 Presidential candidate Jeb Bush was on NBC’s Today Show and like most political news interviews, he was forced to put his interview bridging skills to the test.

What is bridging? Watch how Bush responds to repeated questions from Matt Lauer on his sagging polling numbers. While his bridging techniques are text book, he still could use some serious energy and animation coaching.