Jun 8, 2017 | Blog, Media Training, Media Training Tips
Twice over the past month I’ve spoken to business groups about the news media and both times we ended up with a large chunk of time focused on pitching stories-best practices, do’s and don’t, etc. Additionally, as a freelance TV journalist, my email...
Dec 19, 2016 | Blog, Media Training, Video Production
If you’ve never seen the movie Broadcast News, you probably haven’t seen this painful and uncomfortable clip from the movie. Still, it’s worth your time: Movie Clip: Broadcast News This can really happen to anyone, even the news pro’s can get...
Nov 18, 2016 | Blog, Media Training, Media Training Tips
Since the Presidential election wrapped up there has been a lot of attention on fake news and the impact on the race. As a media trainer, I should have known better but here is my disclaimer-I’ve been duped by fake news too. These trolls are very clever and use...
Nov 1, 2016 | Blog, Media Training, Media Training Tips
You or your team may need media training and you don’t even know it. That’s because today’s definition and application of media training covers a much broader range than just communicating with the media. Let’s address how we have helped our...
Sep 27, 2016 | Blog, Media Training
SPIN A lot of people assume this is what I do. But most audiences can see right through “spin”. “Spin” at your own peril. Instead, we teach message creation and delivery tactics. There are two sides to every story and we empower our clients to...
