Be a “good bite”-three quick tips from a TV news network pro

Jun 4, 2013 | Blog, Media Training Tips

“She is a great bite!” I used to hear that a lot in the TV newsroom and I still do.  When someone was needed on-camera to speak to a certain story or issue, you might get that same phrase in the form of a question from a manager. “Is he a good...

Surreal experience at the Jodi Arias murder trial

May 14, 2013 | Blog

I have been in the news business a long time and have covered some major trials along the way. But nothing compares to what I have experienced over the past four months, while covering the Jodi Arias trial for Dateline NBC. It all came to a head on May 8th, when the...

The mock press conference. An exercise in real world media reaction.

Mar 22, 2013 | Blog, Media Training Tips

Recently we had the opportunity to create a terrifying scenario; a nuclear power plant meltdown and radiation leak are subsequently impacting the local community and beyond. The mock exercise custom designed to create a stress test for a governmental agency whose job...

Top 3 ingredients to be an expert media source

Feb 15, 2013 | Blog

I recently provided media training to a group of international lawyers and we covered many of the basic Media 101 stuff I always cover with a new group. But as we moved through the process, one of the lawyers raised her hand and said, “this is all fine and good,...

Three tips to make an effective web video

Dec 23, 2012 | Blog

If you want your business to show up on search engine sites, Google says you need video. But you can’t expect to set-up a camcorder and push record and get the results you want and need. Producing an effective web video for your business is not rocket science...