At the Intersection of Media, Branding & Power Point

Sep 22, 2021 | Blog, Media Training, Newsletter

I recently had the opportunity to present as a guest speaker at a Communications Summit in Tempe, Arizona. The idea with this summit was to offer participants an opportunity to get a refresher course on all things communications, as part of re-entry back into the work...

For Best Messages, “Why” is so much better than “What”.

Jun 21, 2019 | Blog, Media Training, Media Training Tips

Do you find yourself getting off track during news or on-camera interviews? Or even worse, are you discovering that what you believed to be your best quotes were not used at all? While recently on assignment for NBC News. one of my interviewees was disappointed with...

The power of the anecdote: What’s your story?

Sep 4, 2014 | Blog, Media Training Tips

I recently worked “one on one” with a high profile media training client who I would describe as highly educated, well-spoken and with an impressive resume. I took him through my normal paces- some classroom content followed by mock interview training. His...

Video Storytelling: Knowing when to shut up

Aug 6, 2014 | Blog

Have you ever caught yourself screaming while watching a video story on local TV news or on-line, begging the narrator or reporter to shut up! Yeah, me too. (I hope I didn’t violate my own rules during my TV reporting years?) Some times the story simply tells...

Media Training Tip-Your best pitch in your pocket

Apr 9, 2014 | Blog, Media Training Tips

It is a rare find. Do you have it? Most don’t. Can you tell me about your business and why you are the best in your field? Oh, and I need it a couple of sentences, not paragraphs. If you can do it, I congratulate you. I always ask my media training participants...