Apr 18, 2022 | Blog, Media Training, Video Production
Knowing the difference between video production and sorytelling is critically important if you want your key messages heard within your video content. Yet everyday I see examples online which fail when it comes to delivering impactful messaging which resonates with...
Jan 3, 2019 | Blog, Video Production
Using video to help tell your unique business story is no longer an add-on marketing option. It is a consumer expectation. This marketing lesson recently driven home by one of our ad agency clients over coffee who described the upcoming new year for them as “the...
Nov 1, 2018 | Blog, Video Production
I will admit that video production for EXTERNAL audiences makes up the highest percentage of our video production projects. But don’t confuse the numbers with the importance of effective internal communications using video. While video story-telling for external...
Jan 24, 2018 | Blog, Media Training, Newsletter, Video Production
Back in 2008 we launched AZ Freelance TV, with the idea that we could take our local TV news skills and apply what we know to network news and develop a brand new business while working for ourselves. We are pleased to report it worked! We started working for TV...
Nov 16, 2017 | Blog, Video Production
Your company or business is ready for your next big video production and the question naturally comes up- do you need a script in-hand before you begin the shoot? Should you have everything scripted out before the first scene is recorded? Based on our experiences, the...
