Create an Impactful Gala Video

It’s gala season! Use this proven format to motivate your audience to give. Happy New Year! Along with a calendar rollover, it’s widely recognized as the season for giving. Perhaps you have already attended a gala event this winter. If you have, you also...

Why 2019 is the Year of Video

Using video to help tell your unique business story is no longer an add-on marketing option. It is a consumer expectation. This marketing lesson recently driven home by one of our ad agency clients over coffee who described the upcoming new year for them as “the...

How to Use Video To Educate New Hires

I will admit that video production for EXTERNAL audiences makes up the highest percentage of our video production projects. But don’t confuse the numbers with the importance of effective internal communications using video. While video story-telling for external...