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Video production tips, media and messaging secrets & more
Three Media Training Tips You Should Use in Your Social Media
The differences between traditional and social media are fairly clear but there are many similarities too. Whether via mainstream media or social media, people and businesses alike are competing for attention through text, graphics, video, and links. A twenty five...
Love or Hate Trump, you can thank (or blame) the Media
He has dominated the headlines since announcing he would be running for President, but what we didn't know was just how much qualified media attention Donald Trump has received, until now. According to a New York Times study, Trump has earned nearly $2 billion worth...
How Often Should Your Business Video Be Updated?
A client recently asked me about the anticipated shelf life of a recently completed Phoenix video production for an area business. That question spurred the idea for this blog and the topic, how often should you update company marketing videos? It really is a great...
Media Training in a New News Media World
Is the news media dying? I've been asked that question in two of my most recent media training workshops and I can't blame the trainee for asking for asking the question. On the surface, it sure doesn't look good. Shrinking budgets and ad revenue, abysmal ratings at a...
3 Essential Tips to A Better Video Production
If you look at the most successful businesses in the country, they all have one crucial thing in common: effective communication. Whether it be through crafty marketing techniques or employing professional video storytellers, all of these successful companies...
Never “wing” a news interview or presentation. Do this instead:
I am always shocked by how many of my media training clients tell me they usually just "wing it" during a news interview or presentation to a live audience. Seriously? While I appreciate the self-confidence, there are very few people who can pull off that approach....
The Top 3 Most Over-looked Steps in Video Production
When meeting with potential new clients, we always ask the decision maker about prior experiences with video production companies and what went well and what didn't. During our past three meetings, we've heard some consistencies worth sharing which align with our...
From Media Training to Business Videos, Here’s Why Your Company Needs Professionals to Communicate Effectively
Business leaders wear many different hats on a daily basis, from financial adviser to human relations consultant and everything in between. While you have delegated many of these roles to people in your company that you trust, the burden is still on you to represent...
Media Training Tips: The Most Overused Flagging Word of 2016 Is….
Look! No, not with your eyes. "Look" is without question, the most overused word currently being used in the media. I am not sure why but for some reason, everyone is using it as a means of what we in the media training world call "flagging", I will get to more of...
Here’s How an Experienced Boutique Media Company Can Help You Make the Best Corporate Video Possible
In the digital age of 2016, businesses need to stay proactive with their marketing tactics. Consumers expect a comprehensive explanation of a company before doing business, and one of the best ways to explain your company, in your own words, is through a corporate...
The Simple Reason Most Video Marketing Campaigns Fail Before They Begin
Too often, people forget that a video is a means to an end. While a sharp, well-produced video can be a huge asset to your company for years to come, the most effective video marketing campaigns have a very specific, measurable goal in mind. Fortunately, simple...
Media Training Tip: Get Rid Of Your Hanging (Word) Chad
It's an election year so why not drag out an analogy from one of the most intense Presidential election years ever: In 2000, the race for the White House between George W. Bush and Al Gore came down to one state-Florida. The race was so close that election officials...
Video Production and Social Media: How To Make It Work For Your Business And Budget
Over the past six months I've had more than several clients inquire about how they can do social media video production efficiently and on a tight budget. It's not always an easy solution. Most of our clients hire us to do "beefy" corporate and government videos,...
Snow Bowl, El Nino, and a GoPro!
We usually post work related blogs and tidbits related to media training and video production work that we perform at the Dubek Media Group. But why not have a little fun every now and then? We went skiing for the first time this season and of course our timing could...
Avoid the 5 Deadly Sins Of Corporate Video Marketing: Don’t Make These Mistakes!
On any given day around the world, up to one billion people will watch as many as four billion YouTube videos. In fact, YouTube's mobile version alone reaches more Americans between the ages of 18 and 49 than any cable network.Those kind of numbers are incredibly...
What Does It Take to Make Your Video Marketing Go Viral?
In the age of viral video, breaking into video marketing for your business may seem like an impossibility. After all, you might think, YouTube has more than one billion users, and 100 million people worldwide admit to watching online video each day. How can a small or...
Global Solutions To Fuel And Food From Algae?
It's always fun and interesting to learn from our new media training clients and Heliae is no exception. The Gilbert, Arizona based company has only been around for a few years but is making big strides when it comes to algae based research and development. In fact,...
Top Three Online Video Mistakes
Between my TV news background and my work in private sector video production, I've seen enough video over the past twenty five years to know the difference between an effective visual story and one that falls flat. But it wasn't until just recently that I truly...
4 Can’t-Miss Tips for Corporate Video Production
A picture may be worth a thousand words, as the saying goes, but few things on the internet have as much of an impact as video content. According to Dr. James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words, or roughly 3,600...
Do you Need 4K Video?
Apple's latest version of the I-Phone, the I-Phone 6s, is capable of shooting 4k video. What is 4K video? And do you need it for your next Arizona video production?? In simple terms, 4k video refers to the video resolution. "Full 1080 high definition" is today's...
2015 Republican Presidential Debate: How Did They Perform?
October 2015 Republican Debate Scorecard Grades Marco Rubio Grade: A Rubio woke up to a scathing newspaper editorial asking him to step down from his senate seat but opened strong. He called the editorial "media bias" and received loud applause when he said...
The Viewfinder: The Media’s Way Of Coping With Tragedy
A four year old Albuquerque girl was shot and killed during a recent road rage shooting and it didn't take long for the local story to become national. In fact, yours truly was assigned the brutal task of talking to the family, to see if they were interested in doing...
2015 Democratic Debate Scorecard
October 2015 Democratic Debate Scorecard Grades Hillary Clinton Grade: A Former first lady, Senator, and Secretary of State. Love or hate her, her opener resonated and received applause. Handled questions on flip flopping well. Said it's "time for country to stand up...
In A Rapidly Changing Phoenix TV News Market, Fox 10 Stays The Same
My media training participants almost always ask me about the changes within local TV news here in Phoenix. Usually, they want to know why someone they watch is no longer on the air, or why so many new reporters look so young (News Flash-they are). It is nearly...
Media Training: Jeb Bush And The Bridge
Some times media training practices requires thorough explanation. Other times it's best to show you how it's done. This blog will focus more on the "show" than the "tell". 2016 Presidential candidate Jeb Bush was on NBC's Today Show and like most political news...